My research program has two primary focuses: effective communication of scientific uncertainty and mitigation of psychological reactance in health contexts. I’m especially interested in advancing theory in both areas. I love collaborating on research, so please feel free to reach out.
(1) Communicating Scientific Uncertainty
(2) Mitigating Reactance in Health Contexts
Psychological reactance occurs when individuals feel their autonomy is being threatened, such as by invasive or overtly persuasive communication approaches. My recent projects include:
Reactance to Persuasive Health Appeals
- In progress: Investigating reactance to visual features of public health messages
- Ratcliff, C. L. (2021). Characterizing reactance in communication research: A review of conceptual and operational approaches. Communication Research.
- Ratcliff, C. L. & Sun, Y. (2020) Overcoming resistance through narratives: Findings from a meta-analytic review. Human Communication Research.
- Ratcliff, C. L., Jensen, J. D., Scherr, C. L., Krakow, M., & Crossley, K. (2019). Loss/gain framing, dose, and reactance: A message experiment. Risk Analysis.
Reactance to Highly Tailored Health Information
Planned research will look at whether reactance can arise from hypertailored health communication (e.g., in precision medicine). Related projects include: