Current Projects

My research program includes two main areas, both of which fall under the larger umbrella of unintended communication effects.

(1) Communicating Scientific Uncertainty

This research is the main focus of the Communicating Uncertain Science to the Public (CUSP) lab and has two aims. The first aim is to examine how scientific uncertainty is currently portrayed to the public and/or prospective research participants, and the second is to test whether current norms produce unintended effects (e.g., loss of public trust, unrealistic expectations for science) that could be remedied through improved ways of communicating about scientific complexity and uncertainty.

Related projects:

(2) Mitigating Reactance in Health Contexts

Psychological reactance occurs when individuals feel their autonomy is being threatened, such as by invasive or overtly persuasive communication approaches. My recent projects include:

Reactance to Persuasive Health Appeals

Reactance to Highly Tailored Health Information

Planned research will look at whether reactance can arise from hypertailored health communication (e.g., in precision medicine). Related projects include: