New article in Risk Analysis: framing, reactance, and dose

View Table of Contents for Risk Analysis volume 39 issue 8

Our study of loss/gain framing, reactance and dose was just published in Risk Analysis. We tested a range of messages about the health risks/benefits of physical activity. Effectively promoting exercise is a topic that’s near and dear to me, so it was fascinating to see the complex set of results that unfolded.

Access the article here, or feel free to contact me for a copy.