Striking a balance with exercise promotion messages can be tricky. In our study of loss/gain framing, reactance and dose, now out in Risk Analysis, we compared physical activity PSAs that used different ‘doses’ or number of gain- or loss-framed statements. Finding ways to promote exercise is a topic that’s near and dear to me, so it was fascinating to see the complex set of results that unfolded.
Access the article here, or feel free to contact me for a copy.
