Conferences · November 15, 2020

Virtual Talk: How Lay Audiences Respond to Disclosure of Scientific Uncertainty

My coauthors and I just presented a study at the virtual National Communication Association conference. Since the conference was free to attend, I’m sharing the video here.

We examined the impact of communicating uncertainty about a new genomic discovery — as opposed to certainty — on news audience responses. Disclosing uncertainty led to greater news credibility and trust in the scientists, and less perceived hype.